
The self•ish SERVANT
Transform your organization
through passion and purpose.
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Meet Antonio
Antonio McBroom is the cofounder of Primo Partners as well as a professional speaker, author, coach, serial entrepreneur, social justice advocate and real estate developer. Going from ice cream scooper to Ben & Jerry's youngest franchisee and CEO of a $20M+ annual business, he passionately pursues his goal of leaving a $10B+ legacy and impact on Black business excellence. McBroom is a purposeful philanthropist who serves as an active member and international missionary leader at his church New Hope. He resides in North Carolina with his wife and two children. The Selfish Servant is his second book.
“Antonio's PrimOS framework changed the way we strategize for success”
— Lisa Anderson
Event Coordinator, National Association of Business Administration