The self•ish SERVANT

Transform your organization through passion and purpose — the foundation of CEO Lifestyles

Book cover titled 'The Selfish SERVANT' with a blue background, black text, a small ice cream cone graphic replacing the letter 'i' in "fish," and a black arrow pointing to the book.

#1 BESTSELLERS LIST!

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Get a Sneak Peek into The self•ish SERVANT

A smiling man with a beard and curly hair, wearing a white dress shirt, leaning on a chair in a modern office or coworking space with wooden tables, black chairs, green plants, and warm overhead lighting.

Meet Antonio

Antonio McBroom is the cofounder of Primo Partners as well as a professional speaker, author, coach, serial entrepreneur, social justice advocate and real estate developer. Going from ice cream scooper to Ben & Jerry's youngest franchisee and CEO of a $20M+ annual business, he passionately pursues his goal of leaving a $10B+ legacy and impact on Black business excellence. McBroom is a purposeful philanthropist who serves as an active member and international missionary leader at his church New Hope. He resides in North Carolina with his wife and two children. The Selfish Servant is his second book.

“Antonio's PRIMO OS framework changed the way we strategize for success”

— Lisa Anderson

Event Coordinator, National Association of Business Administration